This year I’ve decided to participate in the #InkRipples challenge, a quest to complete 12 themed blog posts throughout the year. Created by the lovely Katie L. Carroll, Kai Strand, and Mary Waibal, #InkRipples is a great way for writers to create a community conversation AND to make sure their blog is consistently updated. And January’s conversation is all about book covers.
I’ve actually been thinking a lot about book covers lately, partially because I’m excited to see the cover art my publisher chooses for Good Bye but more because I’ve decided to self publish most (potentially all) of my other work, starting with a novelette, and that means it’s my job to make sure I have the best cover art possible.
As an indie author I have two options: pay somebody to create a cover, or learn how to do it myself. But in my mind only one of these is really an option–paying for it.
Why do I think it’s so important to buy my cover art?
Good artwork doesn’t necessarily sell books. Cover artists know what the conventions are for each genre. They understand how important it is for their covers to look good in thumbnails. Most also have an extensive collection of stock photography or deep familiarity with at least one paid stock photo archive. This makes it easier for them to find the perfect imagery for your book.
Secondly, I’m not particularly interested in learning how to do graphic design. One of my goals for 2017 is to experiment more creatively, but I want to focus on hands on work–painting, creating wire jewelry, making props. I already spend most of my day on the computer and I don’t want to add to it.
If you’re actively interested in learning how to do graphic design or you’re already comfortable with it, making your own cover might be worthwhile–as long as you take the time to research the norms for covers in your genre.
Buying your book cover doesn’t have to be expensive
A completely customized cover can run you anywhere from $300 to $2500, but your book might not require a completely unique cover. Many websites such as GoOnWrite and The Cover Collection have large collections of premade covers that you can buy for less than $100. Cover artists also frequently offer multiple packages at different price points, and many will format your books too, allowing you to save money by bundling your services.
Writing a series? One way you may be able to save money is to create a cover template for the entire series and have your artist alter the template for every new book, adding new stock photography or taking old images away. If you already have character art for the cover artist to work with this can also bring your cost down.
That said, you shouldn’t be afraid of spending a lot of money on your book cover. If you have the budget for the very best artist, spend the money(just make sure you’re actually hiring the best). Your book will thank you.
Have you thought about doing your own book covers? What about buying premade covers? Let me know in the comments section below!