Planning your newsletter & subscriber freebie

Marketing, Writing
Remember when I mentioned newsletters and subscriber freebies while you were building your content plan? I wanted you to write down any ideas you had for this content and when to release it. Now that you've gotten the other aspects of your author platform nailed down, it's time to plan these out in more detail. Don't skimp on this process. Your subscriber base will become the heart of your platform--email subscribers who feel they've developed a relationship, however insubstantial, with you and your work are the people most likely to purchase your products. Your blog should already have an RSS feed set up, but to maximize efficiency with email marketing you need to sign up for a newsletter service like Mail Chimp or AWeber. These platforms allow you to create…
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