4 Reasons to participate in blog tours
[caption id="attachment_1891" align="alignleft" width="200"] One of the books I have on tour this month[/caption] Since I started working as a Promotions Specialist for Musa Publishing, I've started to think a lot about what I'll call karmic marketing. Karmic marketing is when you actively spread the word about somebody else's work or host authors on your blog. Writers are great people, and we're all struggling to be heard, to stand out despite all the noise on the internet today. The vast majority of small press authors will notice if you share a lot of their blog posts or write a really stellar review of their book. They'll notice and they might just take the time to thank you. This gives you the opportunity to build a friendship with a fantastic writer. You'll enjoy the…