Creating a Coherent Marketing Strategy for Your Blog
You might think that once you've set up your blog and started posting your brilliant thoughts and diatribes that people will flock to your writing and become your adoring fans almost instantly. You're terribly wrong if you think that. There are millions of blogs, and every minute hundreds more are created. Everyone and their mother has a blog, and nobody has time to look through them in search of brilliance. In order to be heard over the millions of voices clamouring for attention on the world wide web, you need to make yourself visible in different arenas, particularly in the world of social media. Remember that in the blogging game content is always king. Without clear, interesting and useful information, your blog will wither and die, read by no one…